We are a little late in reporting this, but we recently became aware of an interesting public relations campaign funded by the Gay, Lesbian, and Straight Education Network (GLSEN) and the Ad Council. The purpose of the campaign, entitled Think Before You Speak, is to encourage children and teenagers to stop using terms for homosexuality as derogatory slang. The phrase, “That’s so gay,” seems to be the primary target. The clearly well-funded campaign includes advertising, educational materials, and a pledge program.
Here is one of the commercials. You can view the other two on YouTube.
[youtube=http://www.youtube.com/watch?v=LrJrw5ZZfRU]
Although we in no way condone the usage of “That’s so gay” or similar slurs, this campaign is clearly another blatant attempt by the LGBT lobby to normalize homosexual behavior. It is designed to persuade the public that being homosexual is the equivalent of being a 16 year-old boy. The educational materials even provide an “ABCs of LGBT and gender expression” to help the “Jock who can complete a pass but not a sentence” and the “Cheerleader who like, can’t like, say stuff smart” (stereotypes they make use of in their print ads) discuss homosexuality and transgender behavior in the appropriate vocabulary—a vocabulary used by the LGBT community to convince the public that their behavior is an identity and a right.